"My passion for training and development came from observing how a key piece of information, another approach, a new technique, could totally change the game for a person," Dan says. "And how the process of looking for these 'golden nuggets' could start a generative change - how a person, by raising their self-awareness and become better at whatever they desired, would start to see themself differently."

Having run a successful manufacturing business, he changed direction completely when he turned 30.  He achieved success in a sales environment, building an International sales organisation of 45,000 distributors.  He then studied with Richard Bandler, the co-founder of NLP, as he had an insight that the driver of leaders' success was in their commitment to personal and professional development.

"I saw that my real passion was in teaching and training - the theme of my life, if you will, was in acting as a catalyst and facilitator.  From apprentices in my factory, to being a motivational trainer in front of thousands, my greatest sense of fulfilment always came from reminding people of how much more life could be."

He then founded a training consultancy that taught managers and executives in Fortune 500 companies communication and leadership skills, performance management, and inter-personal skills development.  His clients included some of the largest retailers in Europe, professional service firms, and well-known logistics and manufacturing companies

A client asked him to come onboard as a Sales Director, then he joined a Chinese global direct sales company with 16 million distributors, serving as Vice President responsible for 26 European markets.

He is currently the President of an international group of companies involved in social networking, sales and marketing, and online retailing, in addition to being Programme Training Director of the Oxford Programme.